battle of the sports

what really hit home… is just how far people can stretch when motivated by a cause bigger than themselves

11.1

Million impressions

626.8

Thousand engagement

15.47%

Engagement rate

7220%

Return on Investment

BRIEF

Frontline healthcare workers were left ill-equipped to the sudden Covid-19 pandemic that led to the deaths of over 55 000 South Africans to date.

With rural facilities across South Africa severely in need of support, we knew there was a need to get visibility on the immense pressure and inhospitable conditions under which essential staff race against time to save lives.

INSIGHT

In a year where sport was cancelled, athletes were left unable to train or compete in local and international competition.

With a collective audience of over 5 million followers and no sport to play, we knew there was a unique opportunity to step in.

IDEA

A parallel was drawn whereby 16 of SA’s top athletes would undertake a gruelling 200km trek in an all-out endurance race in a seriously tough landscape, isolated, exposed to excessive temperatures, with minimal supplies, unassisted and unaided.

All to draw awareness to the plight of frontline healthcare workers and raise funds for their cause.

BRIEF

Frontline healthcare workers were left ill-equipped to the sudden Covid-19 pandemic that led to the deaths of over 55 000 South Africans to date.

With rural facilities across South Africa severely in need of support, we knew there was a need to get visibility on the immense pressure and inhospitable conditions under which essential staff race against time to save lives.

INSIGHT

In a year where sport was cancelled, athletes were left unable to train or compete in local and international competition.

With a collective audience of over 5 million followers and no sport to play, we knew there was a unique opportunity to step in.

IDEA

A parallel was drawn whereby 16 of SA’s top athletes would undertake a gruelling 200km trek in an all-out endurance race in a seriously tough landscape, isolated, exposed to excessive temperatures, with minimal supplies, unassisted and unaided.

All to draw awareness to the plight of frontline healthcare workers and raise funds for their cause.

/ 1
combining
paid & organic social marketing
Through Twitter, Facebook and Instagram the idea of a race to save lives was seeded to the public and influencers alike, using a combination of paid and organic content.
/ INFLUENCE
/ 2
leveraging the
influential reach of athletes
Use the power of influencers and well-executed and engaging content on social media to draw attention to the Battle Of The Sports event, highlight the plight of rural healthcare workers and raise funds.
/ REACH