a collection of thoughts, inspiration, trends & insights
In the digital landscape things are constantly shifting, and with it, so are consumer’s needs and interests. We are always ahead of the trends, understanding what is impactful and leveraging audience insights to achieve maximum results.
Google. September 2020
COVID effect: 7 new consumer shopping
behaviour trends in South Africa
Frank Smidt leads the Retail Marketing team at Google Northern Europe where he tracks consumer trends.
Wired. July 2021
It’s time to ditch Chrome
As well as collecting your data, Chrome also gives Google a huge amount of control over how the web works
Mashable. July 2021
Everything Apple revealed at WWDC 2021
Apple's 2021 Worldwide Developers Conference is finally here. During last year's WWDC, Apple CEO Tim Cook revealed Apple Watch sleep tracking, a revamped Messages app, and widgets.
SocialMediaToday. June 2021
Facebook Announces the Next Stage of its eCommerce Push
In line with its growing eCommerce focus, Facebook has announced a range of new shopping and discovery tools, including Shops on WhatsApp, and Shop listings in Facebook Marketplace, as well as a new visual product search option on Instagram which looks very familiar.
Moya McAfee. June 2021
Why Working from Home is Working for One Over One
Following the exodus from our traditional offices in Hyde Park, to our home offices, scattered around Johannesburg, our staff were excited to prove that they were capable of working remotely.
Ryan Saunders. August 2021
Managing in Unmanageable Times
These are strange times…to say the least. The pandemic has forced many businesses to adopt new business practices as they shift operations to a remote or semi-remote way of working.
Matthew Edwards. October 2021
Taking Risks and Talking Trash: The case for not playing it safe on social media
Why do we follow brands or corporate accounts on social media?
We have our own, numerous reasons, but, if we’re being honest, it’s probably not because the content they post really adds much value to our lives. Sure, many of these brands will try to seem friendly and ‘fun’ by sharing cute, colourful content that catches the eye.