MTN It's time for easy

EverydayGigs is your everyday life made easy

73,749

MTN app installs

41,127

Recharge purchases

R6,127,923

recharge revenue

72.7

million impressions

BRIEF

MTN EverydayGigs, a new data product, was not doing as well as intended. It was not popular, and many MTN customers didn’t know much about the offer at all. We need to gather attention, create awareness and showcase the function and perks of EverydayGigs bundles.

INSIGHT

People view buying and loading data as admin-heavy, boring, expensive, etc. To encourage more users to buy/reload data, we need to show them how easy it is. In addition, we need to make clear just how easy, rewarding and affordable this specific data product is.

IDEA

EverydayGigs is your everyday life made easy. we showcase normal, relatable people turning their routine and all its elements into trickshots: exciting and oh so easy, just like the product. Plus, trick shot videos are easily watchable, replayable, and shareable on social.

BRIEF

MTN EverydayGigs, a new data product, was not doing as well as intended. It was not popular, and many MTN customers didn’t know much about the offer at all. We need to gather attention, create awareness and showcase the function and perks of EverydayGigs bundles.

INSIGHT

People view buying and loading data as admin-heavy, boring, expensive, etc. To encourage more users to buy/reload data, we need to show them how easy it is. In addition, we need to make clear just how easy, rewarding and affordable this specific data product is.

IDEA

EverydayGigs is your everyday life made easy. we showcase normal, relatable people turning their routine and all its elements into trickshots: exciting and oh so easy, just like the product. Plus, trick shot videos are easily watchable, replayable, and shareable on social.

/ 1
relatable entertaining video content
Our full-length video takes on the day of our couple: he’s gearing up for a busy day, and she’s in the middle of her work routine. We see each of their normal, banal tasks turning into easy and effortlessly cool trick shots.
/ IT'S TIME FOR EASY
/ 2
Keeping
it simple
We turned snippets of our full-length video into shorter clips, GIFs and stills of the trick shots, to highlight the easy and exciting product offering. This also made the ads more accessible to users on varied data bundles.
/ SIMPLICITY
/ 2
a single minded message bolstered with inventory
Snippets and GIFs from our video were turned into display banners that were served to consumers across common webpages and social platforms. This both increased our reach and kept our marketing efforts accessible.
/ REACH