FIDELITY ADT

Greener security

Create a culturally relevant campaign that increases awareness and drives conversions for Fidelity ADT.

Roughly 74 South Africans emigrate every day in search of “greener pastures”, with 59 even going as far as to claim refugee status in the USA.

There’s no need to move halfway around the world and adjust to who-knows-what; the grass is greener where Fidelity ADT is protecting it. We collaborated with AI to make 4 viral videos that leveraged the conversation.

55,457

link clicks

684,726

post engagements

1,125,258

million views

28%

increase in sign-up enquiries

*Preliminary results. Campaign is currently live

SOUTH AFRICA REACTEd

Turns out the grass is greener where
Fidelity ADT is protecting it. Sign up today. #GreenerSecurity

Create a culturally relevant campaign that increases awareness and drives conversions for Fidelity ADT.

Roughly 74 South Africans emigrate every day in search of “greener pastures”, with 59 even going as far as to claim refugee status in the USA.

There’s no need to move halfway around the world and adjust to who-knows-what; the grass is greener where Fidelity ADT is protecting it. We collaborated with AI to make 4 viral videos that leveraged the conversation.

TANK

You thought your neighbour was bad?

MOZZIES

Complain about the mozzies, but….

HISSING BUSHES

You never thought you’d miss seagulls.

TORNADO

Loadshedding seems manageable.

POTHOLES

At least potholes don’t chase you.