a collection of thoughts, inspiration, trends & insights
In the digital landscape things are constantly shifting, and with it, so are consumer’s needs and interests. We are always ahead of the trends, understanding what is impactful and leveraging audience insights to achieve maximum results.
Madinani Letwaba. September 2025
Jägermeister Orange Lands in South Africa with a Digital Campaign That’s Worth Finding
The best things in life? They’re rarely handed to you. Nor do they wait politely in plain sight. You have to chase them, maybe stumble upon them, then grab them with both hands to realise that they’re worth finding. Jägermeister Orange? It’s one of those things.
Madinani Letwaba. August 2023
Embracing the Digital Journey: Thriving as a Copywriter
It feels like just yesterday that I was gradua@ng from varsity, excited for my journey into the world ofcommunica@on and eager to explore the limitless possibili@es of being a working girl. And so Istepped into the "real world" with a thirst for knowledge and a hunger to evolve.
Joseph Henry. July 2022
The Importance of Craft in Everyday Content
When browsing socials, I'm very often jarred by the lack of quality and consideration put into some brand comms, particularly regarding organic, ‘everyday’ content.
Thabo Masuku, July 2024
Memoirs of a Remote Creative
Let’s get down to it.
I didn’t waste any time in accepting a remote working opportunity when it was offered to me… therefore, I won’t waste your time either. It was the perfect solution to all my problems, and weirdly enough the petrol price went up the day after I finished serving my last day at the office. That’s what you call a sign!
